Monday 22 February 2010

Avatar Case Study

Avatar is a 2009 American science fiction epic film written and directed by James Cameron and starring Sam WorthingtonZoe SaldanaSigourney WeaverMichelle Rodriguez andStephen Lang. The film is set in the year 2154, when humans are mining a precious mineral called unobtanium on Pandora, a lush moon of a giant planet in the Alpha Centauri star system. The expansion of the mining colony threatens the continued existence of a local tribe of Na'vi—a sentient humanoid species indigenous to Pandora. The film's title refers to thegenetically engineered Na'vi bodies used by several human characters to interact with the natives of Pandora.

Development on Avatar began in 1994, when Cameron wrote an 80-page scriptment for the film. Filming was supposed to take place after the completion of Cameron's 1997 filmTitanic, for a planned release in 1999, but according to Cameron, the necessary technology was not yet available to portray his vision of the film. Work on the language for the film'sextraterrestrial beings began in summer 2005, and Cameron began developing the script and fictional universe in early 2006.

Avatar was officially budgeted at US$237 million. Other estimates put the cost between $280 million and $310 million for production, and at $150 million for promotion. The film was released for traditional two-dimensional projection, as well as in 3-D, using the RealD 3DDolby 3DXpanD 3D and IMAX 3D formats, and also in 4-D.[15] The film was touted as a breakthrough in filmmaking technology, for its development of 3D viewing and stereoscopic filmmaking with cameras that were specially designed for the film's production.

Avatar premiered in London on December 10, 2009, and was released internationally on December 16, and in North America on December 18, to critical acclaim and commercial success. The film broke several box office records during its release and became the highest-grossing film of all time in North America and worldwide, surpassing Titanic, which had held the records for the previous 12 years. It also became the first film to gross more than $2 billion. Following the film's success, Cameron stated that there will be a sequel. Avatar has been nominated for nine Academy Awards, including Best Picture and Best Director.

Cast and Characters

Humans

  • Sam Worthington as Corporal Jake Sully. Sully, the film's protagonist, is a disabled former Marine who becomes part of the Avatar Program. His military background helps the Na'vi warriors relate to him. Cameron cast the Australian actor after a worldwide search for promising young actors, preferring relative unknowns to keep the budget down.[30][dead link] Worthington, who was living in his car at the time,[31] auditioned twice early in development,[32] and he has signed on for possible sequels.[33] Cameron felt that because Worthington had not done a major film, he was "game for anything", giving the character "a quality that is really real. He has that quality of being a guy you'd want to have a beer with, and he ultimately becomes a leader who transforms the world".[34]
  • Sigourney Weaver as Dr. Grace Augustine. Augustine is an exobiologist and head of the Avatar Program. She mentors Sully and is an advocate of peaceful relations with the Na'vi, having set up a school to teach them English.[35] Weaver dyed her hair red for the part.[36]
  • Michelle Rodriguez as Trudy Chacón. Chacón is a combat pilot assigned to support the Avatar Program who is sympathetic to the Na'vi. Cameron had wanted to work with Rodriguez since seeing her in Girlfight.[37]
  • Giovanni Ribisi as Parker Selfridge. Selfridge is the corporate administrator for the RDA mining operation and one of the film's primary antagonists.[38] Despite being the human in charge of the mining project, he only reluctantly authorises the attacks on the Na'vi after being persuaded by Quaritch that it is necessary, and the attacks will be humane. When the attacks are broadcast to the base, Selfridge displays discomfort at the violence.
  • Joel David Moore as Norm Spellman. Spellman is an anthropologist[39] who studies plant and nature life as part of the Avatar Program. He arrives on Pandora at the same time as Sully and operates an avatar. Although he is expected to lead the diplomatic contact with the Na'vi, it turns out that Jake has the personality more calculated to win the natives' respect.
  • Stephen Lang as Colonel Miles Quaritch. Quaritch is the head of the mining operation's security detail. Fiercely loyal to his military code, he has a profound disregard for Pandora's inhabitants and serves as the film's primary antagonist. Lang had unsuccessfully auditioned for a role in Cameron's Aliens (1986), but the director remembered Lang and sought him for Avatar.[37] Michael Biehn, who was in Aliens, read the script and watched some of the 3D footage with Cameron,[40] but was ultimately not cast in the role.
  • Dileep Rao as Dr. Max Patel, a scientist who works in the Avatar Program.[41]

Na'vi

  • Zoe Saldana as Neytiri. Neytiri is the film's female Na'vi protagonist, princess of the Omaticaya, the Na'vi clan central to the story, who is attracted to Jake because of his bravery.[42] The character, like all the Na'vi, was created using performance capture, and its visual aspect is entirely computer generated.[43] Saldana has also signed on for potential sequels.[44]
  • C. C. H. Pounder as Mo'at. Mo'at is the Omaticaya's spiritual leader, Neytiri's mother, and consort to clan leader Eytucan.[45]
  • Laz Alonso as Tsu'tey. Tsu'tey is heir to the chieftainship of the tribe, and at the beginning of the film's story, he is betrothed to Neytiri.
  • Wes Studi as Eytucan. Eytucan is the Omaticaya's clan leader, Neytiri's father and Mo'at's mate.
Origin of the avatar concept

In 1994, director James Cameron wrote a 80-page scriptment for Avatar.[7] In August 1996, Cameron announced that after completing Titanic, he would film Avatar, which would make use of synthetic, or computer-generated, actors.[9] The project would cost $100 million and involve at least six actors in leading roles "who appear to be real but do not exist in the physical world".[46] Visual effects house Digital Domain, with whom Cameron has a partnership, joined the project, which was supposed to begin production in the summer of 1997 for a 1999 release.[8] However, Cameron felt that the technology had not caught up with the story and vision that he intended to tell. He decided to concentrate on making documentaries and refining the technology for the next few years.

In June 2005, Cameron was announced to be working on a project tentatively titled Project 880, concurrently with another project, Battle Angel.[47] It was later revealed in a Bloomberg BusinessWeek cover story that 20th Century Fox had fronted $10 million to Cameron to film a proof-of-concept clip for Avatar, which he showed to Fox execs in October 2005.[48] By December, Cameron said that he planned to film Battle Angel first for a mid 2007 release, and to film Project 880 for a 2009 release.[49] In February 2006, Cameron said he had switched goals for the two film projects – Project 880 was now scheduled for 2007 and Battle Angel for 2009. He indicated that the release of Project 880 would possibly be delayed until 2008.[50]

Later that February, Cameron revealed that Project 880 was "a retooled version of Avatar", a film that he had tried to make years earlier,[51] citing the technological advances in the creation of the computer-generated charactersGollumKing Kong and Davy Jones.[7] Cameron had chosen Avatar over Battle Angel after completing a five-day camera test in the previous yea

Monday 5 October 2009

INTRODUCTION TO MY CASE STUDY -FILM 4

Film4 was originally known as FilmFour and became Channel 4's second channel (after Channel 4 itself) when it launched on 1 November 1998. It was a subscription-only service available on satellite television via the Sky Digital platform, Digital terrestrial via ITV Digital (until the platform went into administration in 2002), and most UK cable services. It cost £5.99 or £6.00 a month (depending on platform), eventually rising to up to £7. The launch night, which was also broadcast on Channel 4, was hosted by Johnny Vaughan and the first film to be shown was What's Eating Gilbert Grape.

Later, additional channels were added, FilmFour World and FilmFour Extreme which operated on a timeshare and the time-shift channel FilmFour +1. FilmFour World and Extreme were discontinued in 2003 and replaced by FilmFour Weekly, which screened four films across the week at the same time each day to make it easier to catch a film at least once [2]. FilmFour Weekly ceased broadcasting on 19 July 2006 when the subscription service ended.

Logo of timeshifted version; "Film4+1"

The subscription service ended on 19 July 2006 and the channel re-launched (under the slightly modified name of Film4) as a free-to-air service a few days later on 23 July. When the channel became free, it also returned to digital terrestrial as part of the Freeview brand, and became completely free-to-air on satellite television. Due to the change, the channel's availability increased from 300,000 (subscribers) to 18 million households. It also changed its broadcasting hours to 1.00pm-8.45am, and commercial breaks were included during films for the first time. The first film broadcast under the new format was the British non-subscription television premiere of Lost in Translation. It remains the only free film channel available on digital terrestrial television.http://en.wikipedia.org/wiki/Film4

Monday 28 September 2009

CASE STUDY FILM4: HOT FUZZ (2007)

Hot Fuzz is a 2007 British action comedy film written by Simon Pegg and Edgar Wright and starring Pegg and Nick Frost. The three had previously worked together on the 2004 film Shaun of the Dead as well as the television series Spaced. The film was directed by Wright and produced by Nira Park. The film follows two police officers attempting to solve a series of mysterious deaths in a small village.

Over a hundred action films were used as inspiration for developing the script, which Wright and Pegg developed together. Filming took place over eleven weeks in early 2006. The film features an extensive cast along with various uncredited cameos. Visual effects were developed by ten artists to expand on or add explosive, gore, and gunfire scenes within the film. Prior to the film's release it was promoted on video blogs during the production as well as at a San Diego Comic-Con panel.

Debuting on 14 February 2007 in the United Kingdom and 20 April in the United States, Hot Fuzz received mostly positive reviews, earning a 90% approval rating on Rotten Tomatoes and 81/100 from Metacritic. The total international box office gross reached $80,573,774 before its home media release. Shortly after the film's release, two different soundtracks were released in the UK and US.To prepare for their roles in the film, Simon Pegg and Nick Frost had to follow certain requirements. Pegg's contract stated that he had to adopt a strict diet and use three personal trainers to prepare him for the physically demanding scenes in the film. Frost was asked by Wright and Pegg to watch around twenty action films to warm him up for his role as a police officer, but he decided to only watch Bad Boys II.[11]

During the latter half of 2005, Working Title approached several towns in South West England looking for an appropriate filming location. Simon Pegg commented "We're both from the West Country so it just seemed like it was the perfect and logical thing to drag those kind of ideas and those genres and those clichés back to our beginnings to where we grew up, so you could see high-octane balls-to-the-wall action in Frome".[12] Stow-on-the-Wold was considered amongst others, but after being turned away, the company settled upon Wells, Wright's hometown.[13] Wright has commented "and Wells is very picturesque...I love it but I also want to trash it".[14] TheWells Cathedral was digitally painted out of every shot of the village, as Wright wanted the Church of St. Cuthbert to be the centre building for the fictional town of Sandford;[5] however, the Bishop's Palace is identifiable in some shots.[15] Filming also took place at the Hendon Police College, including the driving school skid pan and athletic track.[16] Filming commenced on 19 March 2006 and lasted for eleven weeks.[17][18] After editing, Wright ended up cutting half an hour of footage from the film.[19]

Cast

Sandford Police Service
Neighbourhood Watch Alliance
Metropolitan Police Service
London residents
Sandford residents

While writing the script, the film's director and writer, Edgar Wright, as well as Simon Pegg, intended to include Nick Frost as the partner for Pegg's character. Frost revealed that he would only do the film if he could name his character, and he chose "Danny Butterman".[2] Cast requirements included fifty people for speaking and non-speaking parts, and there were several casting calls for citizens of Wells to fill the roles, as the city was where most of the filming took place.[2]

[edit]Cameos

British singer and actor Joseph McManners played a cameo role as a tearaway schoolboy, although his background story and an entire sub-plot surrounding his character were cut from the final version and can only be found within the DVD bonus features.Stephen Merchant also makes an appearance as one of the village's residents. Wright revealed in an interview that Cate Blanchett was given her cameo role as a result of her being a fan of Shaun of the Dead.[3] Jim Broadbent similarly revealed his interest inShaun and requested a role while meeting with Simon Pegg at a BAFTA awards ceremony.[4] Wright met with director Peter Jackson while he was filming King Kong, and Jackson suggested that he would be willing to do a cameo in the film. Edgar had Jackson wear a fake beard and pads to portray Father Christmas who stabs Angel in the opening montage.[3] In the same opening montage, Garth Jennings can be seen as a drug dealer, with the audio commentary stating Garth and Edgar Wright had an agreement to have cameo appearances in each other's films.[5] Paul FreemanBillie Whitelaw, and Kenneth Cranham all appear as members of the NWA.

http://en.wikipedia.org/wiki/Hot_Fuzz